Description: Das grosse Buch der Kaufmotive /

Main Author:	Dichter, Ernest, 1907-
Format:	Book
Language:	German
Published:	DA8usseldorf : Econ Verlag, 1981.
Edition:	1. Aufl.
Subjects:	Motivation research (Marketing) Motivation (Psychology)

Physical Description:	303 p. ; 22 cm.
ISBN:	3430120861