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941007s1991 caua b 001 0 eng d |
| 020 |
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|a 0894261819 (with 3 1/2 disk)
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| 100 |
1 |
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|a Gatignon, Hubert
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| 245 |
1 |
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|a Adstrat :
|b an advertising decision support system /
|c by Hubert Gatignon and Raymond R. Burke.
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| 260 |
1 |
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|a South San Francisco, Calif. :
|b The Scientific Press,
|c c1991.
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| 300 |
1 |
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|a ix, 163 p. :
|b ill. ;
|c 24 cm. +
|e 1 computer disk (3 1/2 in.)
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| 504 |
1 |
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|a Includes bibliographical references and index.
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| 650 |
1 |
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|a Advertising
|x Decision making.
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| 700 |
1 |
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|a Burke, Raymond R.,
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| 952 |
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|a GrThPMO
|b 59afd2026c5ad17d7e59abad
|c 952a
|d 9528
|e HF5828.2G38 1991
|t 7
|x m
|z Books
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