Integrated marketing : making marketing work in industrial and business-to-business companies /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
c1994.
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| Series: | The McGraw-Hill marketing for professionals series
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | xvi, 185 p. : ill. ; 23 cm. |
| ISBN: | 0077077687 |