Principles of marketing /

Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, c1991.
Edition:5th ed.
Series:The Prentice-Hall series in marketing.
Subjects:
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020 |a 0137216890 
100 1 |a Kotler, Philip 
245 1 |a Principles of marketing /  |c Philip Kotler, Gary Armstrong. 
250 1 |a 5th ed. 
260 1 |a Englewood Cliffs, N.J. :  |b Prentice-Hall,  |c c1991. 
300 1 |a xxiii, 711 p. :  |b fig., tabl. ;  |c 28 cm. 
490 1 |a The Prentice-Hall series in marketing. 
504 1 |a Includes bibliographical references and indexes. 
650 1 |a Marketing 
700 1 |a Armstrong, Gary  |q (Gary M.) 
952 |a GrThPMO  |b 59afce646c5ad17d7e599a0e  |c 952a  |d 9528  |e HF5415.K636 1991  |t 7  |x m  |z Books