Description: Marketing :

Main Author:	Kotler, Philip
Other Authors:	Armostrong, Gary
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice Hall, c1993.
Edition:	3rd. ed.
Subjects:	Marketing

Physical Description:	xxiv, 632 p. : ill. ; 30 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0135552443