Cover Image

An analytic approach to marketing decisions /

Main Author: Dyer, Robert F.
Other Authors: Forman, Ernest
Format: Book
Language:English
Published: New Jersey : Prentice Hall, c1991.
Subjects:
Marketing > Decision making
Item Description:Includes index.
Physical Description:xiii, 368 p. : ill. ; 25 cm. + 1 computer disk (5 1/4 in.)
ISBN:013558826X

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