Description: Das Pha?nomen der Sprachmanipulation im operativen Text dargestellt anhand der amerikanischen Alkoholwerbung :

Main Author:	Παριανού, Αναστασία
Format:	Book
Language:	German
Published:	Universita?t Heidelberg, 1983
Subjects:	Advertising > Psychological aspects Advertising > Research Advertising > Social aspects

Physical Description:	256 p. : ill. ; 30 cm.