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|z 9780470827413 (hbk.)
|z 0470827416 (hbk.)
|z 9780470827437 (ePub)
|z 9780470827420 (mobi)
|z 9780470827444 (ePub)
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|a CaPaEBR
|z 9780470827437 (e-book)
|
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1 |
4 |
|a HF5415.1265
|b .P69 2011eb
|
| 100 |
1 |
4 |
|a Powell, Guy R.
|
| 240 |
1 |
0 |
|a ROI of social media
|
| 245 |
1 |
0 |
|a ROI of $ocial media
|b how to improve the return on your social marketing investment /
|c Guy Powell, Steven Groves, Jerry Dimos.
|
| 246 |
3 |
0 |
|a ROI of social media
|
| 260 |
3 |
0 |
|a Return of investment of social media
|b John Wiley & Sons (Asia),
|c c2011.
|a Singapore :
|
| 300 |
3 |
0 |
|a xxv, 289 p. :
|b ill.
|
| 504 |
3 |
0 |
|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|a section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
|
| 650 |
0 |
0 |
|a Internet marketing.
|
| 650 |
0 |
0 |
|a Social media
|x Marketing.
|
| 650 |
0 |
0 |
|a Social media
|x Economic aspects.
|
| 650 |
0 |
0 |
|a Online social networks
|x Economic aspects.
|
| 700 |
1 |
0 |
|a Groves, Steven.
|
| 710 |
2 |
0 |
|a ebrary, Inc.
|
| 952 |
|
|
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|b 5a045e246c5ad14ac1edc32d
|c 998a
|d 945l
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|z Books
|
| 952 |
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|b 59b01b506c5ad17d7e5af036
|c 952a
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|e HF5415.1265.P69 2011
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