Innovation management and new product development /

Main Author: Trott, Paul
Format: Book
Language:English
Published: Upper Saddle River, NJ : Financial Times Prentice Hall, 2005.
Edition:3rd ed.
Subjects:
Physical Description:xix, 536 p. : ill. (some col.) ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0273686437 (pbk.)