Scaling procedures Issues and applications/

Main Author: Netemeyer, Richard G.
Corporate Author: Sage
Other Authors: Bearden, William O.
Format: Book
Language:English
Published: Thousand Oaks: Sage, 2003
Subjects:
Physical Description:xiv, 206p. : fig. ; tables
Bibliography:Bibliography: p. 187-194. Includes indexes.
Περιέχει βιβλιογραφικές αναφορές (σ. 187-194) και ευρετήριο.
Includes bibliography and index.
ISBN:0761920277