Brands laid bare : using market research for evidence-based brand management /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex :
Wiley,
©2005.
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | 1 online resource (viii, 158 pages) : illustrations |
| ISBN: | 9780470014387 0470014385 |