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Integrated advertising, promotion, & marketing communications/

Main Author:	Clow, Kenneth E.
Corporate Author:	Pearson Prentice Hall
Other Authors:	Baack, Donald E.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J.: Pearson Prentice Hall, c2007
Edition:	3η εκδ.
Subjects:	Communication in marketing Advertising Μάρκετινγκ ΙΙ > ΔΕΟ 33

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