Description: Strategic market planning :

Main Author:	Abell, Derek F., 1938-
Other Authors:	Hammond, John S.,
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, c1979.
Subjects:	Marketing > Management

Physical Description:	xii, 527 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	013851089X