Cover Image

Principles of contemporary marketing/

Main Author:	Kurtz, David L.
Corporate Author:	Thomson South-Western
Format:	Book
Language:	English
Published:	Australia Brazil Canada: Thomson South - Wesrern, c2008
Subjects:	Marketing > Management Marketing plan > Planning Consumers research Marketing research Market segmentation Μάρκετινγκ Ι > ΔΕΟ 23

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