Change by design : how design thinking transforms organizations and inspires innovation /
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| Format: | Book |
| Language: | English |
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[New York] :
Harper Business,
c2009
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Table of Contents:
- Getting under your skin, or, How design thinking is about more than style
- Converting need into demand, or, Putting people first
- A mental matrix, or, "These people have no process!"
- Building to think, or, The power of prototyping
- Returning to the surface, or, The design of experiences
- Spreading the message, or, The importance of storytelling
- Design thinking meets the corporation, or, Teaching to fish
- The new social contract, or, We're all in this together
- Design activism, or, Inspiring solutions with global potential
- Designing tomorrow
- today