Translating into success : cutting-edge strategies for going multilingual in a global age /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Philadelphia :
Benjamins,
2000.
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| Series: | American Translators Association scholarly monograph series ;
v. 11 |
| Subjects: |
Table of Contents:
- TRANSLATING INTO SUCCESS; Editorial page; Title page; LCC data; Contents; Foreword; Introduction; 1. Microsoft Encarta Goes Multilingual; 2. 21 Adapting Time Magazine for Latin America; 3. Globalizing an e-Commerce Web Site; 4. What Price Globalization? Managing Costs at Microsoft; 5. Multilingual Information Management at Schneider Automation; 6. The Role of Translation in an International Organization; 7. Localization at Hewlett-Packard's LaserJet Solutions Group; 8. Shortening the Translation Cycle at Eastman Kodak; 9. Making a Global Product at MapInfo Corporation.