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01857nam a2200229 a 4500 |
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1994956 |
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20171111235935.0 |
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060921s2007 njua b 001 0 eng |
| 020 |
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|a 0131873660 (hardback : alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HD38.7
|b .F575 2007
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| 082 |
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|2 22
|a 658.4/032
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| 100 |
1 |
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|a Fleisher, Craig S.
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| 245 |
1 |
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|a Business and competitive analysis :
|b effective application of new and classic methods /
|c Craig S. Fleisher and Babette E. Bensoussan.
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| 260 |
1 |
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|a Upper Saddle River, NJ :
|b Financial Times Press,
|c c2007.
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| 300 |
1 |
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|a xxxii, 491 p. :
|b ill. ;
|c 25 cm.
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| 504 |
1 |
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|a Includes bibliographical references and index.
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| 505 |
1 |
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|a Acknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis.
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| 650 |
1 |
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|a Business intelligence
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| 700 |
1 |
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|a Bensoussan, Babette E.
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| 952 |
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|a GrThPMO
|b 59b00dac6c5ad17d7e5ab719
|c 952a
|d 9528
|e HD38.7.F575 2007
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|z Books
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| 952 |
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|a GR-AtNTU
|b 59cc26916c5ad13446f975c0
|c 998a
|d 945l
|e 658.4032 FLE
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|z Books
|
