Marketing management and information technology /
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Prentice-Hall ,
1995 .
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xviii, 404 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. Περιέχει βιβλιογραφία και ευρετήριο Includes bibliographical references and index Περιλαμβάνει βιβλιογραφίες και ευρετήρια |
| ISBN: | 0131844822 |