Advertising and consumer citizenship : gender, images, and rights /

Main Author: Cronin, Anne M., 1967-
Format: Book
Language:English
Published: London : Routledge, 2000.
Series:Transformations
Subjects:
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100 1 4 |a Cronin, Anne M.,  |d 1967- 
245 1 0 |a Advertising and consumer citizenship :  |b gender, images, and rights /  |c Anne M. Cronin. 
260 1 0 |a London :  |b Routledge,  |c 2000. 
300 1 0 |a 1 online resource (x, 179 pages) :  |b illustrations. 
490 1 0 |a Transformations 
504 1 0 |a Includes bibliographical references and index. 
505 0 0 |a Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index 
650 0 0 |a Advertising  |x Psychological aspects. 
650 0 0 |a Consumer behavior. 
650 0 0 |a Sex role in advertising. 
650 0 7 |a BUSINESS & ECONOMICS  |x Advertising & Promotion. 
650 0 7 |a Advertising  |x Psychological aspects. 
650 0 7 |a Consumer behavior. 
650 0 7 |a Sex role in advertising. 
650 0 4 |a Advertising -- Psychological aspects. 
650 0 4 |a Consumer behavior. 
650 0 4 |a Sex role in advertising. 
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