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01174nam a2200277 a 4500 |
| 001 |
1985955 |
| 005 |
20171111235923.0 |
| 008 |
010314s1998 gr r 000 0 eng d |
| 020 |
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|a 0471189626
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| 040 |
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|a GR-AtPPV
|b gre
|e AACR2
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| 082 |
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0 |
|2 21η
|a 659.111
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| 100 |
1 |
0 |
|a Steel, Jon
|
| 245 |
1 |
0 |
|a Truth, lies and advertising:
|b the art of account planning/
|c Jon Steel
|
| 260 |
1 |
0 |
|a New York:
|b John Wiley,
|c c1998
|
| 300 |
1 |
0 |
|a xix, 298 σ. :
|b εικ. ;
|c 24 εκ.
|
| 490 |
0 |
0 |
|a Adweek books
|
| 504 |
0 |
0 |
|a Περιέχει ευρετήριο
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
1 |
0 |
|a Διαφήμιση
|z Ηνωμένες Πολιτείες Αμερικής
|
| 650 |
1 |
0 |
|a Advertising media planning
|
| 650 |
1 |
0 |
|a Διαφημιστικά γραφεία
|z Ηνωμένες Πολιτείες Αμερικής
|
| 650 |
1 |
0 |
|a Advertising campaigns
|x Planning
|z United States
|
| 650 |
1 |
0 |
|a Advertising
|z United States
|
| 650 |
1 |
0 |
|a Advertising agencies
|x Customer services
|z United States
|
| 952 |
|
|
|a GR-AtPPV
|b 59ccceee6c5ad13446097ddd
|c 998a
|d 945l
|e 659.111 STE
|t 1
|x m
|z Books
|
| 952 |
|
|
|a GrAtEKP
|b 59cd20b56c5ad13446105c82
|c 998a
|d 945l
|e 659.111 STE
|t 1
|x m
|z Books
|
