The persona lifecycle keeping people in mind throughout product design /
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| Format: | Book |
| Language: | English |
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Amsterdam ; Boston :
Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier,
c2006.
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Table of Contents:
- The next frontier for user-centered design : making user representations more usable
- The persona lifecycle : a framework for the persona approach
- Phase 1: Family planning (planning a persona effort)
- Phase 2: Conception & gestation (creating personas)
- Phase 3: Birth & maturation (launching and communicating personas)
- Phase 4: Adulthood (using personas)
- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas)
- Contributed chapters: Users, roles and personas / by Larry Constantine
- Storytelling and narrative / by Whitney Quesenbery
- Reality and design maps / by Tamara Adlin & Holly Jamesen
- Marketing versus design personas / by Bob Barlow-Busch
- Why personas work : the psychological evidence / by Jonathan Grudin
- Appendix A: G4K organizational archetype and sample persona
- Appendix B: Example personas from real projects
- Appendix C: Sample image release form.