Cover Image

Global business alliances : theory and practice /

Main Author: Culpan, Refik.
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 2002.
Subjects:
Strategic alliances (Business)
International business enterprises > Management.
Competition, International.
Alliances stratégiques (Affaires)
Entreprises multinationales > Gestion.
Concurrence internationale.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
Samenwerkingsvormen (bedrijfseconomie)
Internationale ondernemingen.
Multinationales Unternehmen.
Strategische Allianz.
Table of Contents:
  • Competition and cooperation
  • Theoretical foundations
  • International business strategy and alliances
  • Equity alliances
  • Non-equity alliances
  • Global alliances in the automobile manufacturing industry
  • Global alliances in the pharmaceutical industry
  • Global alliances in the airline industry
  • Global alliances in the telecommunications industry
  • Alliance management.

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