Arts management/
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
London:
Routledge,
2002, 2008 print.
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| Subjects: |
Table of Contents:
- Arts research
- Cultural entrepreneurship
- Collaborations in the arts
- Artistic leadership
- Strategic positioning and brand identity
- Arts marketing and audience development
- Management by numbers
- Raising funds and financing
- Organizational forms and dynamics