Cover Image

Bank strategic management and marketing

Main Author:	Channon, Derek F.
Corporate Author:	John Wiley & Sons
Format:	Book
Language:	English
Published:	New York: Wiley, 1986
Subjects:	Banks Marketing Bank management Banking Strategic planning Financial services Development strategy Development communication Management Management techniques Bank marketing Τραπεζική διοίκηση και οργάνωση

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