Cases to accompany contemporary strategy analysis /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Malden, MA ; Oxford :
Blackwell Pub.,
2008
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| Edition: | 6th ed. |
| Subjects: |
Table of Contents:
- Madonna
- Laura Ashley Holdings plc : the battle for survival
- The US airline industry in 2007
- Ford and the world automobile industry in 2007
- Wal-Mart Stores Inc., 2007
- Manchester United : the Glazer takeover
- Eastman Kodak : meeting the digital challenge
- Organizational restructuring within the Royal Dutch Shell Group
- Harley-Davidson, Inc., January 2007
- Raisio Group and the Benecol launch
- Rivalry in video games
- Eni SpA : building an international energy major
- Birds Eye and the UK frozen food industry
- Outback Steakhouse : going international
- Euro Disney : from dream to nightmare
- Richard Branson and the Virgin Group of companies in 2004
- Jack Welch and the General Electric management system
- Jeff Immelt at General Electric, 2001-2006
- AES Corporation : rewriting the rules of management