Global marketing and advertising: understanding cultural paradoxes/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Los Angeles:
Sage Publications,
c2010
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xviii, 322 p. : ill., table ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781412970419 |