Planning, implementing, and evaluating health promotion programs : a primer /

Main Author: McKenzie, James F., 1948-
Other Authors: Neiger, Brad L., Thackeray, Rosemary
Format: Book
Language:English
Edition:7th ed.
Subjects:
LEADER 01705nam a2200265 a 4500
001 1919360
005 20171111234757.0
008 171102s2017 nju b 001 0 eng
020 |a 9780134219929(pbk) 
020 |a 0134219929(pbk) 
040 |a CY-NiUCY  |b eng  
050 0 |a RA427.8.M39 2017 
100 1 |a McKenzie, James F.,  |d 1948-  
245 1 0 |a Planning, implementing, and evaluating health promotion programs :  |b a primer /  |c James F. McKenzie, Brad L. Neiger, Rosemary Thackeray. 
250 |a 7th ed. 
300 |a xviii, 478 p. :  |b ill.;  |c 24 cm. 
504 |a Includes bibliographical references (p. 443-458) and indexes. 
505 0 |a Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting. 
650 0 |a Health Promotion  |z United States 
650 0 |a Health Education  |z United States 
650 0 |a Health Planning  |z United States 
650 0 |a Program Evaluation  |z United States 
700 1 |a Neiger, Brad L. 
700 1 |a Thackeray, Rosemary 
952 |a CY-NiOUC  |b 5a04686b6c5ad14ac1ef30ca  |c 998a  |d 945l  |e RA427.8.M39 2017   |t 1  |x m  |z Books