Description: Analysis for marketing planning /

Main Author:	Lehmann, Donald R.
Other Authors:	Winer, Russell S.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill Irwin, c2008
Edition:	7th ed.
Subjects:	Marketing > Management > United States
Online Access:	http://www.loc.gov/catdir/enhancements/fy0803/2007040349-d.html http://www.loc.gov/catdir/enhancements/fy0803/2007040349-t.html

Physical Description:	xii, 299 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780073529844 0073529842