Over goal! : what you must know to excel at fundraising today /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Medfield, MA :
Emerson & Church,
c2008.
|
| Edition: | 2nd ed., rev. & enl. |
| Subjects: |
Table of Contents:
- Pt. I. Fundraising
- 1. Successful nonprofit organizations
- 2. Positioning your organization as a solid investment
- 3. Creating or revising a mission statement
- 4. The role of organizational culture in fundraising
- 5. Fundraising communications
- 6. Integrating your fundraising and marketing messages
- 7. What you should always communicate to your donors
- 8. Understanding the motivations of major donors
- 9. Keeping your prospect pipeline full
- 10. Cultivating your donors
- 11. Peer screening and rating
- 12. What really motivates a board to raise money
- 13. Getting your board to make personal solicitations
- 14. The dynamics of a solicitation call
- 15. Conducting a capital campaign feasibility study
- 16. The new realities of capital campaigns
- 17. Recruiting and retaining a capital campaign committee
- 18. Transformational gifts
- 19. Implementing a year-end fundraising program
- 20. Soothing disgruntled donors
- 21. Starting a stewardship program
- 22. Using the Internet for stewardship
- 23. Evaluating your fundraising effectiveness
- 24. Hiring a development staff
- 25. Hiring a development or organizational consultant
- 26. If you want to be a consultant
- 27. Strategic institutional planning
- 28. Be resolute
- Pt. II. Board and organizational development
- 29. Recruiting and enlisting board members
- 30. What to ask every prospective board member
- 31. What to ask before joining a board of directors
- 32. Recruiting younger people for your board
- 33. Working with the new generation of board members
- 34. Developing a board of champions
- 35. Creating ambassadors among your board
- 36. Helping board members become advocates
- 37. The dynamics of successful board meetings
- 38. Keeping your board and staff partnership in balance
- 39. Setting boundaries for board involvement
- 40. Organizing a successful board retreat.