|
|
|
|
| LEADER |
02487nam a2200301 a 4500 |
| 001 |
1911737 |
| 005 |
20171111234751.0 |
| 008 |
080320s2000 enk ob 101 0 eng d |
| 020 |
|
|
|a 9780203192924
|q (electronic bk.)
|
| 020 |
|
|
|a 0203192923
|q (electronic bk.)
|z 0415217679
|
| 040 |
|
|
|a N$T
|b eng
|e pn
|
| 050 |
|
4 |
|a HD59
|b .P382 2000eb
|
| 245 |
0 |
0 |
|a Perspectives on public relations research /
|c edited by Danny Moss, Dejan Vercic, and Gary Warnaby.
|
| 260 |
|
|
|a London ;
|b Routledge,
|c 2000.
|a New York :
|
| 300 |
|
|
|a 1 online resource (xv, 269 pages).
|
| 490 |
1 |
|
|a Routledge advances in management and business studies ;
|v 10
|
| 500 |
|
|
|a "Papers from the annual International Public Relations Research symposium"--Introduction.
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 505 |
0 |
|
|a Introduction : public relations research : interdisciplinary perspectives / Danny Moss, Dejan Vercic and Gary Warnaby -- Part I. Public relations and management theory -- The origins of public relations theory in economics and strategic management / Dejan Vercic and James E. Grunig -- Strategy and public relations / Danny Moss and Gary Warnaby -- Part II. Contemporary perspectives of public relations -- A feminist phase analysis of research on women in postmodern public relations / Larissa A. Grunig -- Public relations and rhetoric : history, concepts, future / Elizabeth L. Toth -- Psychology and public relations / Jon White -- Part III. International perspectives of public relations -- Public relations : the cultural dimension / Toby MacManus -- Preliminary Delphi research on international public relations programming : initial data supports application of certain generic/specific concepts / Robert I. Wakefield -- Part IV. Historical-German perspectives of public relations -- The origins and development of public relations in Germany and Austria / Karl Nessmann -- Public relations and the development of the principle of separation of advertising and journalistic media programmes in Germany / Barbara Baerns.
|
| 650 |
|
0 |
|a Corporations
|x Public relations
|
| 650 |
|
0 |
|a Public relations
|
| 650 |
|
0 |
|a Public relations.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Public Relations.
|
| 650 |
|
7 |
|a Corporations
|x Public relations.
|
| 650 |
|
7 |
|a Public relations.
|
| 700 |
1 |
|
|a Verčič, Dejan.
|
| 856 |
4 |
0 |
|a Warnaby, Gary.
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=220997
|
| 952 |
|
|
|a CY-NiOUC
|b 5a04679b6c5ad14ac1ef10d5
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
