Rules to break and laws to follow : how your business can beat the crisis of short-termism /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
©2008.
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| Series: | [Microsoft executive leadership series]
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| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=219883 |
Table of Contents:
- False Assumptions : A "Perfect Storm" of New Technologies
- Imitation, Circular Mills, and Mythbusting
- Crisis of Short-Termism: The Mother of All Problems
- Questions Every Business Needs to Answer
- Primacy of Customer Trust
- "Value" is the New "Profit" : Jabbing at the Elevator Button in the Stock Market
- Focus only on the Short Term and You'll Lose Sight of the Long Term
- Customers Create Long-Term Value, Too
- The Secret Life of Companies: Short Games
- Take the Money and Run
- Business Models Behaving Badly
- Short-Term Gain, Long-Term Loss
- Stupid Is as Stupid Does
- Customers are a Scarce Resource : Using Up Customers
- Which Do You Choose? Customers or Money?
- Money is Still the Root of All Investment
- What's in Your Budget?
- Re-Thinking Your Whole Business
- In the Long Term, the Good Guys Really Do Win : Reciprocity: The Golden Rule Applied to Customers
- The Man with the Folding Chair
- Does Your Firm Practice Reciprocity?
- Customer Trust is an Antidote to Short-Termism
- Treat Employees the Way You Want Them to Treat Customers
- Increasing the Value of Your Business : Embroider on Your CFO's Pillowcase: Customer Equity
- Ratcheting Up Your Customer Equity
- What Return Are You Getting on Your Customers?
- Value Creators, Value Harvesters, and Value Destroyers
- Getting Credit for Earning Customer Trust
- Culture Rules : Defining and Managing Culture
- Do as I Say, Not as I Do
- Welcome to the "Conceptual Age"
- Galloping Decentralization Means Culture is More Important
- Creating a Culture of Customer Trust
- Hey! There's a Person in There!
- Capitalism Redux: Greed Is Good, But Trust Is Even Better : Reputations Go Online
- Taking the Friction Out of Commerce
- Playing the Ultimatum Game
- Technology Facilitates Reciprocity
- Technology Seen Through the Wrong End of the Telescope
- Customers and Honeybees : Who's on Your Speed-Dial?
- Diverse Connections
- Customer-Inspired Innovation
- Word of Mouth: Business Opportunity?
- Oops! Mistakes Happen: Recovering Lost Trust : Competence Also Required
- Recovering Lost Trust
- Competitive Success Can Harm Trust
- Trust, Competence, and You
- Innovate Or Die : Responding to Change
- Technology, Progress, and Change
- Creating a Climate of Innovation
- Supporting the Lunatic Fringe
- Creativity Cannot Be Commanded
- Order and Chaos : Efficiency Often Undermines Innovation
- 3M Loses Its Innovative Mojo, Then Gets Its Groove Back
- Having It Both Ways
- Your Customers Can Help You Strike the Right Balance
- Does Trust Encourage Innovation?
- The Wisdom Of Dissent : Diversity and Variety
- Size Does Matter
- Avoiding Bad Group Decision Making
- Engaged and Enabled : The Power of the Network
- Employee Engagement
- Employees with a Sense of Mission
- Giving Your Employees the Tools and the Power They Need to Create Value
- Leaders Needed
- Inquire Within : The Twelve "Laws To Follow."