Table of Contents:
  • Setting objectives
  • Common lies companies tell themselves
  • Market strategy
  • The customer
  • Pricing
  • People
  • Controls
  • Growth
  • Keeping the balance sheet balanced
  • Analyzing the profit and loss statement (P & L)
  • Systems / the Computer / the Internet
  • Sales
  • Sourcing and globalization
  • Special analysis tools
  • Productivity
  • Research and development
  • Banking
  • Fraud
  • Bankruptcy as a tool
  • Cashing out
  • The board
  • Implementation.