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01712nam a2200301 a 4500 |
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1908426 |
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20171111234746.0 |
| 008 |
070925s2001 ne a ob 000 0 eng d |
| 020 |
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|a 9780080545936
|q (electronic bk.)
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| 020 |
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|a 0080545939
|q (electronic bk.)
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| 040 |
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|a N$T
|b eng
|e pn
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| 050 |
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4 |
|a HB172
|b .A38 2001eb
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| 245 |
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|a Advertising and differentiated products /
|c edited by Michael R. Baye, Jon P. Nelson.
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| 260 |
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|a Amsterdam ;
|b JAI,
|c ©2001.
|a New York :
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| 300 |
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|a 1 online resource (xi, 295 pages) :
|b illustrations.
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| 490 |
1 |
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|a Advances in applied microeconomics ;
|v v. 10
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| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a Cover; ADVERTISING AND DIFFERENTIATED PRODUCTS; Copyright Page; CONTENTS; LIST OF CONTRIBUTORS; EDITORS' NOTES; CHAPTER 1. EFFECTS OF ADVERTISING ON U.S. NON-ALCOHOLIC BEVERAGE DEMAND: EVIDENCE FROM A TWO-STAGE ROTTERDAM MODEL; CHAPTER 2. THE LONG-RUN DEMAND FOR ALCOHOLIC BEVERAGES AND THE ADVERTISING DEBATE: A COINTEGRATION ANALYSIS; CHAPTER 3. MANDATED EXCLUSIVE TERRITORIES: EFFICIENCY EFFECTS AND REGULATORY SELECTION BIAS; CHAPTER 4. RACE AND RADIO: PREFERENCE EXTERNALITIES, MINORITY OWNERSHIP, AND THE PROVISION OF PROGRAMMING TO MINORITIES.
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| 650 |
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|a Advertising.
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| 650 |
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|a Product differentiation.
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| 650 |
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4 |
|a Advertising
|x Economic aspects.
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| 650 |
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4 |
|a Advertising
|x Social aspects.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Economics
|x Microeconomics.
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| 650 |
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7 |
|a Advertising.
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| 650 |
|
7 |
|a Product differentiation.
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| 700 |
1 |
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|a Baye, Michael R.,
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| 856 |
4 |
0 |
|a Nelson, Jon P.
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199209
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| 952 |
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|a CY-NiOUC
|b 5a0467056c5ad14ac1eeffd6
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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