Doing business anywhere : the essential guide to going global /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
©2007.
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| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=200009 |
Table of Contents:
- The Essential Guide to Going Global; CONTENTS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; CHAPTER 1: THE TENETS OF GLOBAL TRADE: EMERGING TRENDS IN INTERNATIONAL BUSINESS; CHAPTER 2: TAKE ADVANTAGE OF TRADE AGREEMENTS: THINK OUTSIDE THE BORDER; CHAPTER 3: PROTECT YOUR BRAND AT ALL COSTS; CHAPTER 4: MAINTAIN HIGH ETHICAL STANDARDS; CHAPTER 5: STAY SECURE IN AN INSECURE WORLD; CHAPTER 6: EXPECT THE UNEXPECTED; CHAPTER 7: ALL GLOBAL BUSINESS IS PERSONAL; CHAPTER 8: TRANSPARENCY AND THE TENETS OF GLOBAL TRADE; NOTES; INDEX.