Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Thorogood,
©2006.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=191724 |
Table of Contents:
- The power of marketing
- effectiveness is more important than efficiency
- The power of marketing
- the law of supply and demand
- How marketing works
- Introducing the new marketing mix: the marketing tools (the four or five P's)
- The marketing mix
- the product
- The marketing mix
- distribution
- your route to market
- The marketing mix
- marketing communications and promotion (marcomms)
- The marketing mix
- marketing pricing
- The marketing plan
- The marketing audit
- deriving foundations for a marketing strategy
- Getting the feedback.