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| LEADER |
01995nam a2200325 a 4500 |
| 001 |
1907862 |
| 005 |
20171111234745.0 |
| 008 |
070806s2003 maua ob 001 0 eng d |
| 020 |
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|a 9781558608306
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| 020 |
|
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|a 1558608303
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| 020 |
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|a 9780080510644
|q (electronic bk.)
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| 020 |
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|a 0080510647
|q (electronic bk.)
|
| 040 |
|
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|a OPELS
|b eng
|e pn
|
| 050 |
|
4 |
|a TK5105.888
|b .F728 2003eb
|
| 100 |
1 |
|
|a Friedlein, Ashley.
|
| 240 |
1 |
0 |
|a Maintaining and evolving successful commercial Web sites
|
| 245 |
1 |
0 |
|a Maintaining & evolving successful commercial Web sites :
|b managing change, content, customer relationships, and site measurement /
|c Ashley Friedlein.
|
| 246 |
3 |
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|a Maintaining and evolving successful commercial Web sites
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| 260 |
|
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|a Amsterdam ;
|b Morgan Kaufmann Publishers,
|c 2003.
|a Boston :
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| 300 |
|
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|a 1 online resource (xxiii, 418 pages) :
|b illustrations
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Reviewing and reporting progress -- Procedures for managing site updates -- Introducing content management -- Content management in action : a practical example -- Key concepts and building blocks -- Content management systems (CMS) -- Tackling a content management project -- A CRM primer -- Understanding your users -- Personalization -- Community -- Customer service -- The promises and challenges of web site measurement -- The evolution of e-intelligence -- Measurement approaches and techniques -- Reporting and analysis -- How to improve a web site -- Tackling a web site measurement project.
|
| 650 |
|
0 |
|a Web sites
|x Management.
|
| 650 |
|
4 |
|a Web sites
|x Management.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x International
|x Marketing.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Multilevel.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Exports & Imports.
|
| 650 |
|
7 |
|a Web sites
|x Management.
|
| 856 |
4 |
0 |
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=240300
|
| 952 |
|
|
|a CY-NiOUC
|b 5a0466f06c5ad14ac1eefd3e
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
