Niche envy : marketing discrimination in the digital age /

Main Author: Turow, Joseph.
Format: Book
Language:English
Published: Cambridge, Mass. : MIT Press, ©2006.
Subjects:
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=168455
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100 1 |a Turow, Joseph. 
245 1 0 |a Niche envy :  |b marketing discrimination in the digital age /  |c Joseph Turow. 
260 |a Cambridge, Mass. :  |b MIT Press,  |c ©2006. 
300 |a 1 online resource (viii, 225 pages) 
504 |a Includes bibliographical references (pages 193-215) and index. 
650 0 |a Consumer profiling. 
650 0 |a Market segmentation. 
650 0 |a Marketing  |x Technological innovations. 
650 0 |a Customer services  |x Technological innovations. 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Research. 
650 7 |a Consumer profiling. 
650 7 |a Customer services  |x Technological innovations. 
650 7 |a Market segmentation. 
650 7 |a Marketing  |x Technological innovations. 
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