Table of Contents: Public information campaigns & opinion research :

Other Authors:	Klingemann, Hans-Dieter.
Format:	Book
Language:	English
Published:	London ; Thousands Oaks : SAGE, 2002.
Subjects:	Advertising, Political. Political campaigns. Public opinion polls. Communication in politics. Advocacy advertising. Advertising campaigns. Marketing politique. Sondages d'opinion. Communication politique. Publicité-plaidoyer. Campagnes publicitaires. BUSINESS & ECONOMICS > Advertising & Promotion. Politieke communicatie.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251517

Table of Contents:

Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele
Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp
Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler
The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg
Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner
Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker
Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele
Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz
The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado
Effective campaign assessment : how to learn from your failures / Leon Ostergaard
Using survey research to determine the effects of a campaign / Klaus Schönbach
Using market research techniques to determine campaign effects / Rolf Pfleiderer
Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele.