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020815s2003 enka ob 001 0 eng d |
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|a 0761947019
|q (pbk.)
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|a 9780761947011
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|a 0761947000
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|a 9780761947004
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|a 9781412933568
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|a 1412933560
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|a 9781446216156
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|a 1446216152
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|a 1280368896
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|a 9781280368899
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|a REDDC
|b eng
|e pn
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4 |
|a HF5415.32
|b .S95 2003eb
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|a Szmigin, Isabelle.
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|a Understanding the consumer /
|c Isabelle Szmigin.
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|a London ;
|b Sage Publications,
|c 2003.
|a Thousand Oaks :
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| 300 |
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|a 1 online resource (202 pages) :
|b illustrations
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| 504 |
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|a Includes bibliographical references (pages 188-197) and index.
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|a Cover; Contents; Acknowledgements; Introduction; Chapter 1 -- The Consumer-oriented Approach to Marketing; Chapter 2 -- New Products and their Meanings; Chapter 3 -- Paradoxes of Meaning; Chapter 4 -- Whose Marketplace is it Anyway?; Chapter 5 -- Innovation and the Creative Consumer; Chapter 6 -- Revisiting the Time of Adoption and Resistance; Chapter 7 -- When Innovation becomes Creativity; Chapter 8 -- Conspicuous Consumption, Downshifting and Reconsumption; Chapter 9 -- Production and Consumption; Chapter 10 -- Conclusion; Bibliography; Index.
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| 650 |
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|a Consumer behavior.
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Consumer Behavior.
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| 650 |
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7 |
|a Consumer behavior.
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| 650 |
1 |
7 |
|a Consumentengedrag.
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| 650 |
1 |
7 |
|a Marketing.
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| 650 |
0 |
7 |
|a Verbraucher.
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| 856 |
4 |
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|a Verbraucherforschung.
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251793
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|a CY-NiOUC
|b 5a04663a6c5ad14ac1eee73d
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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