Trust or consequences : build trust today or lose your market tomorrow /

Main Author: Golin, Al, 1929-
Format: Book
Language:English
Published: New York : American Management Association, ©2004.
Subjects:
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=148997
Table of Contents:
  • Trust trends
  • More than a nice-sounding word
  • The damage done
  • Fix it before it breaks
  • If you can't do it, please say so
  • The human touch
  • Humility
  • Speed, truth, and other good ways to respond to bad times
  • Tough trust decisions
  • The media
  • Great acts of trust
  • Acts of distrust
  • The ten commandments of organizational trust.