Desperately seeking the audience /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
1991.
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| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=163154 |
Table of Contents:
- Book Cover; Half-Title; Title; Copyright; Dedication; Contents; Preface and acknowledgements; Introduction; 1 Institutional knowledge: the need to control; 2 Audience-as-market and audience-as-public; 3 Television audience as taxonomic collective; 4 The limits of discursive control; 5 Commercial knowledge: measuring the audience; 6 In search of the audience commodity; 7 Streamlining 'television audience'; 8 The streamlined audience disrupted: impact of the new technologies; 9 The people meter 'solution'; 10 Revolt of the viewer? The elusive audience.