Table of Contents:
  • Culture, industry, genre : conditions of musical creativity
  • Corporate strategy : applying order and enforcing accountability
  • Record company cultures and the jargon of corporate identity
  • The business of rap : between the street and the executive suite
  • The corporation, country culture and the communities of musical production
  • The Latin music industry, the production of salsa and the cultural matrix
  • Territorial marketing : international repertoire and world music
  • Walls and bridges : corporate strategy and creativity within and across genres.