Powerful public relations : a how-to guide for libraries /
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Chicago :
American Library Association,
2002.
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Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=87505 |
Table of Contents:
- Synergy in library public relations, marketing, and development activities / Katharina J. Blackstead and Eric C. Shoaf
- News releases, photo releases, public service announcements / Paula Banks, with contributions by Patricia J. Marini and Mary S. Wilson
- Library publications / Paula Banks, with contributions by Mary S. Wilson, Patricia J. Marini, and Lori M. Norris
- Web-based public relations / Chandler Jackson
- Exhibits / Dorothy Christiansen and Chandler Jackson
- Interactive multimedia programs via touch screen kiosks and CD-ROMS / Susan M. Hilton
- Planning special events / Debora Meskauskas
- Desktop publishing and image / Ann Hamilton
- Public relations lessons : selected annotated bibliography / Andrea L. Miller.