Table of Contents:
  • Synergy in library public relations, marketing, and development activities / Katharina J. Blackstead and Eric C. Shoaf
  • News releases, photo releases, public service announcements / Paula Banks, with contributions by Patricia J. Marini and Mary S. Wilson
  • Library publications / Paula Banks, with contributions by Mary S. Wilson, Patricia J. Marini, and Lori M. Norris
  • Web-based public relations / Chandler Jackson
  • Exhibits / Dorothy Christiansen and Chandler Jackson
  • Interactive multimedia programs via touch screen kiosks and CD-ROMS / Susan M. Hilton
  • Planning special events / Debora Meskauskas
  • Desktop publishing and image / Ann Hamilton
  • Public relations lessons : selected annotated bibliography / Andrea L. Miller.