Table of Contents: Powerful public relations :

Corporate Author:	Library Administration and Management Association.
Other Authors:	Karp, Rashelle S.
Format:	Book
Language:	English
Published:	Chicago : American Library Association, 2002.
Subjects:	Libraries > Public relations > United States. Bibliothèques > Relations publiques > États-Unis. LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General. Bibliotheques > Relations publiques > Etats-Unis. Libraries > Public relations. > United States Libraries > Public relations. United States.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=87505

Table of Contents:

Synergy in library public relations, marketing, and development activities / Katharina J. Blackstead and Eric C. Shoaf
News releases, photo releases, public service announcements / Paula Banks, with contributions by Patricia J. Marini and Mary S. Wilson
Library publications / Paula Banks, with contributions by Mary S. Wilson, Patricia J. Marini, and Lori M. Norris
Web-based public relations / Chandler Jackson
Exhibits / Dorothy Christiansen and Chandler Jackson
Interactive multimedia programs via touch screen kiosks and CD-ROMS / Susan M. Hilton
Planning special events / Debora Meskauskas
Desktop publishing and image / Ann Hamilton
Public relations lessons : selected annotated bibliography / Andrea L. Miller.