Description: Conquering consumerspace :

Main Author:	Solomon, Michael R.
Format:	Book
Language:	English
Published:	New York : AMACOM, ©2003.
Subjects:	Branding (Marketing) Consumers' preferences. Customer relations. Brand name products > Marketing. BUSINESS & ECONOMICS > Advertising & Promotion.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86803

Physical Description:	1 online resource (xii, 276 pages) : illustrations
Bibliography:	Includes bibliographical references (pages 251-265) and index.
ISBN:	0814427227 9780814427224 9780814407417 0814407412