Table of Contents: The emerging high-tech consumer :

Other Authors:	Reddy, Allan C.
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum Books, 1997.
Subjects:	Affluent consumers. High technology > Marketing. Internet. BUSINESS & ECONOMICS > Marketing > Research. Marketing. Consumentengedrag. Hoogwaardige technologie.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=77821

Table of Contents:

High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy
The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy
The Telecommunications Act and the high-tech consumer / James A. Muncy
The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman
Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy
Global consumers / Niren M. Vyas and Allan C. Reddy
Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock
Conclusion : marketing strategy implications / Allan C. Reddy
Appendix A : researching industry information electronically / Ruth Pagell
Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.