Table of Contents: Strategic marketing :

Main Author:	Proctor, Tony.
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2000.
Subjects:	Marketing > Decision making. Marketing > Management. Strategic planning. Marketing > Prise de décision. Marketing > Gestion. BUSINESS & ECONOMICS > Green Business.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=74775

Table of Contents:

Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; Bibliography.