Table of Contents:
  • Book Cover; Title; Contents; Preface; Introduction; Sport and economics; The economic importance of sport; Demand; The demand for leisure time; The demand for sport: theory; The demand for sport: evidence; Supply; Government and sport; The voluntary sector and sport; The commercial sector and sport; Contemporary issues in the economics of sport; Sports sponsorship; Major sports events; Professional team sports; Sport and broadcasting; Bibliography; Index.