Cover Image

Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 /

Main Author: Benoit, William L.
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 1999.
Series:Praeger series in political communication,
Subjects:
Presidents > Election. > United States
Advertising, Political > United States.
Television in politics > United States.
Présidents > Élection. > États-Unis
Publicité politique > États-Unis.
Télévision en politique > États-Unis.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political.
Presidents > Election.
Verkiezingscampagnes.
Presidentskandidaten.
Televisie.
Propaganda.
Präsidentenwahl.
Wahlkampf.
United States.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70290
Physical Description:1 online resource (xii, 238 pages) : illustrations.
Bibliography:Includes bibliographical references.
ISBN:0313003254
9780313003257
0275966453
9780275966454
ISSN:1062-5623

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