Successful marketing strategy for high-tech firms /

Main Author: Viardot, Eric.
Format: Book
Language:English
Published: Boston, Mass. : Artech House, ©1998.
Edition:2nd ed.
Series:Artech House technology management and professional development library
Subjects:
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=67433
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100 1 |a Viardot, Eric. 
245 1 0 |a Successful marketing strategy for high-tech firms /  |c Eric Viardot. 
250 |a 2nd ed. 
260 |a Boston, Mass. :  |b Artech House,  |c ©1998. 
300 |a 1 online resource (xv, 266 pages) :  |b illustrations. 
490 1 |a Artech House technology management and professional development library 
504 |a Includes bibliographical references and index. 
650 0 |a High technology  |x Marketing. 
650 0 |a Technological innovations  |x Marketing. 
650 7 |a TECHNOLOGY & ENGINEERING  |x Engineering (General) 
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650 7 |a High technology  |x Marketing. 
650 7 |a Technological innovations  |x Marketing. 
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