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01562nam a2200265 a 4500 |
| 001 |
1889873 |
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20171111234717.0 |
| 008 |
010212s1999 nyuf o 001 0 eng d |
| 020 |
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|a 081442547X
|q (electronic bk.)
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| 020 |
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|a 9780814425473
|q (electronic bk.)
|z 0814470319
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| 040 |
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|a N$T
|b eng
|e pn
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| 050 |
|
4 |
|a HF5825
|b .L44 1999eb
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| 100 |
1 |
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|a Lewis, Herschell Gordon,
|d 1926-
|
| 245 |
1 |
0 |
|a On the art of writing copy /
|c Herschell Gordon Lewis.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New York :
|b AMACOM,
|c 1999.
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| 300 |
|
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|a 1 online resource (xvi, 412 pages) :
|b plates
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| 500 |
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|a Includes index.
|
| 505 |
0 |
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|a Form or substance: which makes for more effective copy? -- You, me, and what makes us respond -- The lean machine: how to use words -- How to write motivational copy -- How to use "if," "can," "will," and other pitfalls -- The pros and cons of comparative copy -- How to write a guarantee -- The importance of saying "important" -- How to take control of the seller/sellee relationship -- How to warm up your copy -- The copywriter's private short course in grammar and usage -- How to write direct-mail letters -- Direct mail/direct response: fifty profitable rules and tips -- How to write speed-format copy.
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| 650 |
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0 |
|a Advertising copy.
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| 650 |
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0 |
|a Business writing.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
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| 650 |
|
7 |
|a Advertising copy.
|
| 856 |
4 |
0 |
|a Business writing.
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=28999
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| 952 |
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|a CY-NiOUC
|b 5a0463e76c5ad14ac1eea503
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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